Massachusetts General Hospital( MissionVision Implementation Plan
critically evaluating the alignment of your current health care organization?s marketing with its mission and vision statements. The analysis must not be a restatement of the organization?s mission vision and marketing strategy.
Create a table organizing your analysis using the SWOT template.Integrate marketing mix and SWOT frameworks to produce an evaluation of your organization?s current approach.
Address the following elements:
What is the organization?s mission and vision? If your organization does not have a mission and vision statement interview key leaders within the organization to assess informally the mission and vision of the organization.
How effectively does the organization?s marketing mix align with its mission and vision?
How effectively does the organization?s product and service strategy align with its mission and vision?
How effectively does the organization?s placement strategy align with its mission and vision?
How effectively does the organization?s promotion strategy align with its mission and vision?
How effectively does the organization?s price strategy align with its mission and vision?
How effectively does the organization?s positioning strategy align with its mission and vision?