Assignment
1- 1000 word APA
format

Write a 3–5-page assessment that
examines the impact of the Affordable Care Act (ACA) on how insurance companies
market their programs.

From the point of view of director of
marketing for a health insurance company, explain how the ACA has impacted your
marketing programs as you answer the following questions:

·
How
will the ACA impact your core business?

·
What
strategies would you employ to align your company with changes in enrollment
and eligibility?

·
What
marketing strategies would you deploy to attain success?

Additional
Requirements

·
Include
a title page and a references page.

·
Include an introductory paragraph and a
concluding paragraph.

·
Include a minimum of three research
resources.

·
Follow
APA guidelines for style and formatting.

·
Ensure
your finished assessment is 3–5 pages in length, excluding the title page and
references page.

Assignment 2- 1000 word APA format

Imagine a competing
pharmaceutical company is launching a product that will challenge one of your
very profitable medications. In a 3–5-page assessment, describe 3–5 strategies
that would help to maintain market share. Explain the pros and cons of each strategy
and analyze marketing data types and sources utilized in the strategic-planning
and decision-making process.

Additional
Requirements

·
Include
a title page and a references page.

·
Include an introductory paragraph and a
concluding paragraph.

·
Include a minimum of three research
resources.

·
Follow
APA guidelines for style and formatting.

·
Ensure
your finished assessment is 3–5 pages in length, excluding the title page and
references page.