Describe the benefits/advantages and challenges/risks of using social media for public health communication

For this assignment, you will analyze public health communication via social media in your community. Follow a public health organization, local or national, on a social media channel (e.g., Twitter, Facebook, LinkedIn) for at least 3 weeks. In a paper of 1,000 words, address the following:

Describe the benefits/advantages and challenges/risks of using social media for public health communication.
Describe the organization you followed and the social media channel you selected. What kind of information is shared on social media by the organization?
To what degree does the organization engage with users/followers (e.g., responding to questions, engaging in conversation, hosting “chats” with experts, soliciting information)?
What improvements or suggestions would you make to this organization regarding its social media engagement? Why?