Course Description

Executives in professional organizations are expected to solve problems and make decisions, but ultimately, they must communicate them effectively to a variety of stakeholders. This course is designed to integrate knowledge of the pervasive impact of computer and other information technologies with time-honored communications principles to enable students to maximize their effectiveness in diverse and technologically dynamic business environments.

Rationale

This course will enable students to grasp the many facets of effective communication in business. A proper understanding of communication is integral in order to create a positive public image, handle crisis, implement change, or deal with government regulation. From high-ranking CEOs to entry-level positions, the value of delivering and receiving a clear message, both internally and externally, is becoming increasingly salient thanks to emerging competition and new technology.

Prerequisites
BUSI 520, BMAL 530, BMAL 560

Required Resource Purchases
American Psychological Association. Publication manual of the American Psychological Association (Current ed.). Washington, DC: Author.

Argenti, P.A. (2013). Corporate communication (6th ed.). Boston, MA: McGraw-Hill/ Irwin. ISBN: 9780073403175.

The Bible. NIV, KJV, and NKJV are all acceptable for use in this course.

Disclaimer: The above resources provide information consistent with the latest research regarding the subject area. Liberty University does not necessarily endorse specific personal, religious, philosophical, or political positions found in these resources.

Additional Materials for Learning
Computer with basic audio/video output equipment
Internet access (broadband recommended)
Microsoft Office

Measurable Learning Outcomes
Upon successful completion of this course, the student will be able to:

Summarize the historical background of corporate communication through the events that have influenced the operating environment for business.
Discuss how the changing business environment has changed corporate communication.
Summarize the importance of recognition of corporate communication to the corporate strategic planning process.
Explain the importance corporate communication has to a corporation’s identity and image.
Analyze the importance of a corporation’s social and environmental obligations to corporate communication.
Determine methods for effective internal stakeholder and investor communications and relations.
Evaluate effective methods of government relations.
Integrate biblical concepts into the research of the business discipline.
Communicate effectively and logically within the business discipline.