1. Review Video Case 3: Toyota Prius: The Power of Excellence in Product Innovation and Marketing located at:

Video Player
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Toyota’s stated objective is the creation of automobiles that are simultaneously environmentally clean as well as fuel-efficient. After you review the video, discuss which stage of the product life cycle the Toyota Prius is in, and include your rationale for that decision. What are the marketing strategies that are currently being used, and are they effective in reaching their target market? Do you believe that Toyota should convert all their automobiles to hybrids? Why or why not? What should be their next steps?

2. There are exciting trends in healthcare technology today, of that there is no doubt. Three of the most interesting trends are telehealth, cloud computing, and radio frequency identification technology. Select one of these emerging technologies, and explain how it can be used to improve health care delivery.